How can Data of Google Analytics & Twitter be used to Create Dashboards in Visualr?

Introduction The world has gone extremely social in terms of engagement upon various social media platforms during the past few years, and Twitter, the microblogging tool is one of the biggest favorites across the globe. At the same time, Google Analytics still continues to be the web analytics solution of choice for millions of enterprises worldwide when it comes to analyzing the overall user behavior and engagement with their online endeavors. Keeping these factors in […]

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Data Visualization & Analytics Transforming Media Industry

In this age of cut throat competition and ever decreasing attention span of the readers and viewers, media industry entertainment companies are striving hard to make the best out of their efforts. And the science of Data Visualization & Analytics is proving to be the next big thing for them across the world. The Data Visualization & Analytics trend has impacted all industries, ‏including the media industry. As new technologies are ‏being developed to automate […]

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Publishing Sector to Boom with Data Visualization & Analytics

Introduction to Publishing Sector Publishing sector is one of the oldest industries existing today. Gone are the days when it was being said that growing digitization will hinder the habit of reading among the people. Statistics say that on the contrary, readers across the globe are not only increasing in number but also reading more books than ever. For sure, this is a good sign for the publishing sector. But this is not the only […]

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Media and Entertainment to Bank Heavily upon Data visualization & Analytics

With the advent of online platforms for distribution and delivery of digital content, the world of media and entertainment has regularly been witnessing radical shifts. All over the world, publishers, broadcasters, news organizations, cable companies and gaming companies today are facing new business models for the way they create, market and distribute their content. The power being enjoyed by today’s consumers to search and access content anywhere, at any time and on any device is […]

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Driving Marketing Value with Visualization

Marketers, ever wondered what if you could see all your marketing strategies in the form of charts and graphs? Not to mention, the retrieval of probable significance and advantages that can be drawn out of those graphs. Visualization provides you a one-way portal to the depiction of your entire marketing plans onto a single platform. Well, as good as it sounds, it indeed brings about new opportunities for the marketers. Marketers who can delve deep […]

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Data Visualization for Social Media

Data Visualization tells you the story untold. Storytelling is where social media and data visualization truly intersects. Records suggest that media networking is the sole reason behind the 90% data generated over the past two years. This certainly calls for the need to visualize data. Why data visualization for social media? Here’s why: Easy socializing: Ever wondered how does relevant content gets reflected in your news feed in Facebook? It’s all data visualization. While we login, we […]

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Big Data: It matters to marketing

Different types of marketing strategies have been used by entrepreneurs since the beginning of time. But ever since the Big Data came into play, marketing and sales initiatives have had a tremendous boost. A good boost of good 84%. Companies using data driven marketing and data driven sales decisions have not only seen an improvement in their approach to the customers but also have seen improvement in their ROI (return of investment). “Marketing without Data […]

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Repercussions of Social Media on Kids

Introduction Social media is one of the major controversial topics that everyone deems fit to bounce opinions on. Indeed, social media is a great tool to drive your business and in fact brand your personal identity. It’s a matter of fact that any person or business without social media presence is just like a half cooked recipe. The entire world is going gaga over the capabilities of social presence but its outreaching popularity has, unfortunately, […]

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