Data Visualization apps are fast becoming an essential practice to be observed in almost every arena and business segment worldwide today. From the utilization focused perspective, what companies do with their data matters significantly. If they want their findings to be understood, internalized, and used by a specific set of people, it is important to report those findings in a way that enables this to happen.
Data Visualization tools are gaining popularity in general and specifically in the enterprise world. This emerging trend can be especially beneficial for visual learners, but there are also some understandable critics of the practicality and usefulness of focusing on graphics in a resource-limited setting. So the question is whether spending resources on data visualization applications is an innovative way to increase usability of those findings or an impractical drain on resources.
Let’s have a look upon the pros and cons of data visualization applications, and their potential to be used in the business world.
Through Data Visualization, graphics can be used to reach a variety of stakeholders, including those with less technical expertise and less time to grasp things. These apps work as participatory methods that work to increase the exposure of the inferences to a wider audience as a reporting method that reaches a variety of people and can be useful for them to arrive at better business insights.
Explaining an insight into the business may be more appealing and easy to understand through graphics and charts when compared to a written document comprising text and numbers, and thus can attract a wider audience. Logically, it means a far reached and widespread utilization of those business insights to arrive at better decisions.
Data Visualization apps allow you to display a lot of information in a small space. A huge data-set can be summarized in one well-made graphic. While the process of decision making in business is inherently complex and multi-faceted, displaying evaluation findings in a graphic can allow the companies to organize lots of interrelated information in useful ways.
Data Visualization apps that use features like geographical maps and GIS can be especially relevant for extensive businesses when location is so often a very relevant factor. Maps can be used to show business insights from different places, giving an idea of the severity of issues, the reasons behind them and the workarounds to address them.
More often than not, Data Visualization applications cost a decent some of money, and it may not be possible for especially small companies to spend that much resources upon purchasing them. Further, dedicated professionals need to be hired for generating reports and charts from them, which may inflate the costs involved even further. Small enterprises are often working in resource-limited settings, and getting evaluation results in a timely matter can often be of high importance.
At times, the Data Visualization apps create reports and charts laden with highly complicated and fancy graphics, which may be tempting for the users to focus more on form than on function. If the primary goal is to add visual appeal, then the overall value of the graphic is minimal. Graphics should be used to attain a specific purpose not achieved through more traditional reporting methods. In a resource-limited setting, it is important to think carefully about how resources can best be used and not get caught up in the graphics trend without a clear purpose.
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